Westfield’s Fashion Fit Stop

For Westfield’s partnership with the Christchurch Spring Fashion Festival, we gave the classic Formula 1 pit stop a fashion-forward twist with a custom-designed Fashion Fit Stop.

The activation featured a mirror wall for outfit selfies, a fuel pump prop and an interactive spin-the-wheel experience, creating a playful space where attendees could snap photos, get involved and win prizes.

By combining motorsport-inspired details with fashion and interactive elements, we created a unique activation that encouraged engagement and gave festival-goers something fun to stop for.